50,000feet companions with Boston Consulting Group on BCG X division branding

50,000feet companions with Boston Consulting Group on BCG X division branding

50,000feet, a Chicago-based artistic company, supported Boston Consulting Group with the launch of BCG X, its new international know-how design and construct model.

BCG X cuts by way of the model confusion of a number of tech-related sub-brands that sprouted because the Large Three technique agency more and more targeted on digital capabilities within the final decade. The model integrates BCG Gamma (synthetic intelligence and information science providers); BCG Platinion (IT implementation); and BCG Digital Ventures (digital-focused incubation and design). The brand new unit is led by Sylvain Duranton, former head of Gamma.

The bigger, built-in unit goals to assist purchasers get rid of ache factors with tech companions and distributors in addition to really ship anticipated bottom-line outcomes from digital transformation initiatives. The Boston-based technique agency posits a mixed digital technique, tech construct, and design functionality helps clear up these challenges.

50,000feet companions with Boston Consulting Group on BCG X division branding

BCG X was formally introduced in December and contains practically 3,000 technologists, scientists, programmers, engineers, and designers throughout greater than 80 cities.

The unit’s choices embody constructing cutting-edge AI and digital industrial-grade software program; utilizing human-centered design to enhance buyer and worker expertise; advising on digital advertising and digital commerce; constructing and launching standalone and new core companies; and reinventing enterprise fashions to drive inexperienced/sustainable development.

50,000feet labored with BCG to create BCG X’s model platform – drawing on in-depth interviews, strategic audits, and interactive workshops with stakeholders. The advert company helped form the unit’s mission, values, imaginative and prescient, and persona to outline its positioning throughout the agency and wider market.

50,000feet designed the BCG X logomark and visible language, together with typographic and photographic approaches to palette and information visualization kinds.

The corporate additionally not too long ago labored with Axiom Consulting Companions on its rebrand to Lotis Blue Consulting.