Prestigious Worldwide Annual Awards Program Acknowledges Standout Advertising, Promoting and Gross sales Know-how Across the World
NEW YORK, Aug. 11, 2022 /PRNewswire/ — AdTheorent Holding Firm, Inc. (Nasdaq: ADTH), a number one programmatic digital promoting firm utilizing superior machine studying know-how and privacy-forward options to ship measurable worth for advertisers and entrepreneurs, right now introduced that it has been chosen because the winner of the “Programmatic Advertising Innovation Award” within the MarTech Breakthrough Awards program carried out by MarTech Breakthrough, a number one market intelligence group that acknowledges the highest corporations, applied sciences and merchandise within the world advertising and marketing, gross sales and promoting know-how trade right now. That is AdTheorent’s third consecutive yr being honored with a Martech Breakthrough Award.
AdTheorent is a digital media platform which focuses on performance-first, privacy-forward strategies to execute programmatic digital promoting campaigns, serving each company and model clients. With out counting on individualized profiles or delicate private information for focusing on, AdTheorent makes use of machine studying and superior information analytics to ship measurable real-world efficiency for advertisers.
Central to its ad-targeting and marketing campaign optimization strategies, AdTheorent builds customized machine studying fashions for every marketing campaign utilizing historic and real-time information to foretell future shopper conversion actions for each digital advert impression. AdTheorent’s privacy-forward focusing on focus is statistical, not individualized, with its platform statistically scoring thousands and thousands of advert impressions per second with the intention to decide the chance {that a} given digital advert impression, if served a model’s advert, will drive a desired enterprise end result. Subsequently, AdTheorent doesn’t have to compile or preserve person profiles or depend on cookies or person IDs of any variety for focusing on.
Moreover, the platform gives custom-made vertical options to deal with the wants of advertisers in specialised industries. These specialised options function vertical-specific capabilities associated to focusing on, measurement and viewers validation.
“We’re really honored to be acknowledged by MarTech Breakthrough Awards,” stated Jim Lawson, CEO of AdTheorent. “Our platform and machine-learning primarily based options are engineered to optimize advert campaigns primarily based on real-time enterprise occasions, in probably the most privacy-forward method that exists right now. Our focus transcends advert clicks and video completes; clients worth our choices due to the effectivity with which we are able to drive measurable outcomes like prescription raise, on-line gross sales, type completes, buyer registrations, and extra.”
The mission of the MarTech Breakthrough Awards is to honor excellence and acknowledge the innovation, laborious work and success in a spread of promoting, gross sales and promoting know-how associated classes, together with advertising and marketing automation, market analysis and buyer expertise, AdTech, SalesTech, advertising and marketing analytics, content material and social advertising and marketing, cellular advertising and marketing and plenty of extra. This yr’s program attracted greater than 2,950 nominations from over 18 completely different nations all through the world.
“Essentially the most prevalent technique used right now in programmatic promoting is cookie-based retargeting, which depends on customers’ internet shopping histories. This technique could be very customized and it may be invasive. The second most prevalent technique is segment-based audiences. This depends on information whose supply, age and reliability shouldn’t be identified or provable. It is usually inaccurate and yields considerably decrease conversions or advertiser ROI,” stated James Johnson, Managing Director at MarTech Breakthrough. “Regulatory and trade modifications which disfavor individualized and person profile-based promoting are additional accelerating demand for privacy-forward options. AdTheorent’s ML-powered Predictive Promoting would not depend on delicate or individualized private information for focusing on – and it drives tangible enterprise outcomes for his or her clients. Congratulations on successful the ‘Programmatic Advertising Innovation Award.'”
AdTheorent’s platform operates on a large scale with the platform fashions evaluating thousands and thousands of impressions per second primarily based on 700+ information attributes, figuring out information correlations amongst conversions and optimizing focusing on primarily based on every impression’s predictive rating. AdTheorent evaluates over 1,000,000 impressions every second.
About AdTheorent
AdTheorent (Nasdaq: ADTH) makes use of superior machine studying know-how and privacy-forward options to ship impactful promoting campaigns for entrepreneurs. AdTheorent’s machine learning-powered Platform AT powers its predictive focusing on, geo-intelligence, viewers extension options and in-house inventive functionality, Studio AT. Leveraging solely non-sensitive information and targeted on the predictive worth of machine studying fashions, AdTheorent’s product suite and versatile transaction fashions enable advertisers to determine probably the most certified potential shoppers coupled with the optimum inventive expertise to ship superior outcomes, measured by every advertiser’s real-world enterprise objectives.
AdTheorent is persistently acknowledged with quite a few know-how, product, progress and office awards. AdTheorent was named an AdExchanger 2022 Prime 50 Programmatic Energy Participant and was honored with an AI Breakthrough Award and “Most Revolutionary Product” (B.I.G. Innovation Awards) for 5 consecutive years. Moreover, AdTheorent is the one six-time recipient of Frost & Sullivan’s “Digital Promoting Management Award.” AdTheorent is headquartered in New York, with fourteen places of work throughout the USA and Canada. For extra info, go to adtheorent.com.
About MarTech Breakthrough
A part of Tech Breakthrough, a number one market intelligence and recognition platform for world know-how innovation and management, the MarTech Breakthrough Awards program is dedicated to honoring excellence in advertising and marketing, advert and gross sales know-how corporations, merchandise and other people. The MarTech Breakthrough Awards present a platform for public recognition across the achievements of breakthrough advertising and marketing know-how corporations and merchandise in classes together with advertising and marketing automation, AdTech, SalesTech, advertising and marketing analytics, CRM, content material and social advertising and marketing, web site, SEM, cellular advertising and marketing and extra. For extra info, go to MarTechBreakthrough.com.
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