Allied World Advertising Continues UK + EU Growth

Allied World Advertising Continues UK + EU Growth

Chief Government Officer Clint Kendall broadcasts launch of Partnership Advertising division in London workplace.  Firm faucets former Evaluate The Market Partnership Chief Melanie Wills as Head of UK/European Partnerships.

LONDON, Sept. 27, 2022 /PRNewswire/ — Main leisure and life-style advertising and marketing company Allied World Advertising is happy to announce their continued international growth with the launch of their Partnership Advertising division in London.  To assist the company’s continued progress within the UK and European markets, the corporate has tapped trade chief Melanie Wills to be Vice President, UK/European Partnership Advertising, as introduced at the moment by Allied’s Chief Government Officer, Clint Kendall.

Primarily based in London and reporting to Erin Corbett, Senior Vice President, World Partnership Advertising in addition to working intently with Adam Cunningham, Chief Technique Officer and Seán Roberts, Vice President, UK and Eire, Wills is an skilled partnerships specialist with a historical past of working within the digital and leisure industries. Along with Corbett, Wills will construct the London-based Partnership Advertising crew, which is able to provide providers similar to in-kind and licensed promotions, sponsorships, product placement, and model ambassadors/expertise acquisition from each a world and native market perspective.  Extra staffing bulletins are anticipated later this yr.

“We’re thrilled to proceed our worldwide growth with the addition of Wills and different new Partnership Advertising consultants in London,” commented Kendall.  “Providing our providers on a world foundation with native market information is a cornerstone of our general progress technique.  This transfer allows us to increase our Partnership Advertising attain for our U.S.-based purchasers, and achieve entry to new purchasers based mostly within the UK and Europe as nicely.”

Corbett added, “Our purchasers have been looking for a world resolution for his or her Partnership Advertising wants.  With many businesses supporting just one market, the Allied international and native method is a big differentiator, giving purchasers a bonus over their rivals.  Furthermore, we could not have discovered a greater particular person to assist us accomplish our objectives than Melanie Wills.”

Corbett will proceed to supervise the company’s World Partnership Advertising division from Los Angeles.  She launched the Partnership Advertising division at Allied in 2010, and over the previous twelve years, the crew has generated billions of {dollars}’ value of earned and paid media worth for his or her purchasers.  Present shopper accounts in North America embody Prime Video, Common Photos Residence Leisure, Focus Options, Princess Cruises, Relic Leisure, Tencent, NCSOFT, BenQ, WildBrain (Strawberry Shortcake, Teletubbies) and Iron Chef Masaharu Morimoto amongst others.  Present purchasers within the UK and EU markets embody Tencent, SEGA Europe Ltd., and others but to be introduced. 

Along with Allied’s Partnership Advertising footprint in London, the company plans to proceed to increase localized groups in Allied’s present places of work in Sydney (APAC), Miami (LATAM) and extra within the months to return.

Previous to becoming a member of Allied, Wills was Head of Partnerships for, a UK value comparability web site for insurance coverage merchandise that’s a part of the BGL Group. Earlier than that, she was at London-based company Lime Communications as Account Director on the Twentieth Century Fox Europe enterprise.

In enterprise for over 30 years, Allied has constructed upon its roots in promoting and publicity for film studios to turn out to be a world chief in leisure, tradition, and life-style advertising and marketing.  Allied’s international crew of specialists, over 400 robust throughout 23 places of work in North America and Europe, create campaigns that drive conversion for a number of the world’s greatest manufacturers and their various clients throughout movie, TV, streaming, sports activities, gaming, reside leisure, cultural establishments, hospitality, and shopper manufacturers. The Allied benefit consists of a very international method to our shopper providers.  With boots on the bottom in nations the world over, purchasers are given a wholistic method with localized options and activations. 

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SOURCE Allied World Advertising