Bentley Motors plans to overtake its company companions in advertising to arrange for its EV transition. The posh automobile maker needs to rework its total advertising communication technique to assist Bentley Motors’ absolutely electrical product portfolio.
Bentley is working particularly with iX, PHD, Set Inventive, and SIMON+SIMON on its advertising transformation. London-based iX will deal with Bentley’s model campaigns, product launches, model storytelling, and social/digital advertising.
PHD is the luxurious automaker’s new lead artistic company, whereas Set Inventive will assist develop Bentley’s international advertising methods. Lastly, SIMON+SIMON will work carefully with Bentley’s Communications workforce to develop relationships with non-automotive media, together with influencers and prosperous communities.
Earlier this 12 months, Bentley Motors introduced its 5-in-5 plan to decide to launching a brand new electrical car annually from 2025. By 2030, the legacy automaker goals to have a totally electrical product portfolio. Bentley can also be taking it one step additional and focusing on an end-to-end carbon impartial group below its Past 100 technique.
“This announcement marks an thrilling new section in our Beyond100 technique, which can remodel each side of the Bentley Motors enterprise as we enter our second century as a worldwide luxurious model,” mentioned Steven de Ploey, Bentley’s Director of Technique, Product, and Advertising.
“Our strategy to advertising is central to our transformation; and we’re delighted to have new companions on board to impress our progress. Our plans go far past our merchandise to progressive model extensions and thrilling partnerships. It’ll additionally see us put folks entrance and middle in our communications to interact new audiences as we transfer in direction of changing into a sustainable, wholly moral function mannequin for contemporary luxurious,” Ploey defined.