Advertising and marketing veteran brings greater than 20 years of experience to the corporate
BOSTON, Aug. 15, 2022 /PRNewswire/ — BitSight, the Customary in Safety Rankings, in the present day introduced it has appointed Catherine Harrell as Chief Advertising and marketing Officer (CMO). Catherine joins BitSight from Brightly, a SaaS supplier of asset and upkeep administration software program, the place she was CMO and a key member of the chief staff that achieved vital income development and profitability throughout her three-plus 12 months tenure. Brightly has 800 staff serving round 12,000 clients, throughout the U.S., Canada, U.Okay. and Australia, and was lately acquired by Siemens Good Infrastructure.
“Catherine brings a wealth of information, expertise and a confirmed observe report of outcomes, and can assist form the corporate as we proceed our accelerated development,” stated Stephen Harvey, CEO, BitSight. “BitSight is reworking how organizations measure and handle cyber danger and Catherine will play an integral half, strengthening and main the advertising staff to carry revolutionary new analytics and danger quantification capabilities to market. She is going to assist us inform our story of the significance of transparency and information high quality, so our clients can interact extra confidently within the digital economic system.”
Harrell brings two-plus a long time of in depth expertise in strategic advertising within the high-tech software program trade, with the final 10 years being on the govt degree. In her position as CMO, Harrell will drive technique and execution throughout all of BitSight’s advertising capabilities and groups. Catherine’s confirmed skill to construct and lead profitable advertising groups that repeatedly ship robust worth for patrons and enterprise outcomes can be extraordinarily useful for BitSight.
In her place at Brightly, Harrell led the corporate by way of its profitable international rebranding, and expanded its advertising capabilities and impression to development throughout a number of buyer segments, trade verticals, and geographies. Previous to her position at Brightly, she was the EVP of World Advertising and marketing at PrecisionLender, VP of Advertising and marketing at Citrix, and held a number of senior degree advertising roles at Intuit.
“In these occasions, it’s extra important than ever for corporations throughout each trade to correctly assess their cyber danger ─ BitSight is the trade chief, driving innovation by way of its goal cyber danger governance options,” Harrell stated. “I’m extremely excited to affix this gifted, customer-focused staff of execs who’re devoted to reworking the methods organizations across the globe monitor their safety efficiency and handle cyber danger.”
BitSight creates belief within the digital economic system and transforms how organizations handle cyber danger. The BitSight Safety Rankings Platform applies refined algorithms, producing every day safety rankings that vary from 250 to 900, to assist organizations handle their very own safety efficiency; mitigate third occasion danger; underwrite cyber insurance coverage insurance policies; conduct monetary diligence; and assess combination danger. With the most important ecosystem of customers and data, BitSight is the Customary in Safety Rankings. For extra data, please go to www.bitsight.com, learn our weblog or observe @BitSight on Twitter.