College of South Carolina Adopts USC in Branding Reversal

College of South Carolina Adopts USC in Branding Reversal

COLUMBIA, S.C. (AP) — The College of South Carolina is formally returning to its earlier acronym “USC” following concern from alumni and different stakeholders, the college mentioned Wednesday.

The replace marks the top for the “UofSC” emblem mark, which was adopted in 2019.

“The actions introduced right now mirror our dedication to enhancing our iconic model,” USC President Michael Amiridis mentioned in an announcement. “In my quick time again on the college, alumni and different stakeholders have informed me how vital it’s to return the USC title again to the establishment. We’re initiating that change right now.”

The brand new spirit mark will even embrace 1801, the 12 months the college was based. Athletic logos won’t be impacted, in keeping with the assertion.

A earlier branding combat between the College of South Carolina and the College of Southern California virtually made its strategy to the U.S. Supreme Court docket. In October 2010, the excessive courtroom declined to listen to an enchantment from the Palmetto State faculty, which sought to trademark a baseball cap emblem with the initials “SC.” The Golden State faculty mentioned the image regarded too much like their trademarked “SC” emblem.

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College of South Carolina Adopts USC in Branding Reversal

Whereas this replace will not take impact till Jan. 4, 2023, some adjustments will happen instantly as indicators are changed, in keeping with the discharge.

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