Export companies faucet abroad exhibitions

Export companies faucet abroad exhibitions

By ZHONG NAN in Beijing and MA ZHENHUAN in Hangzhou |
China Each day |
Up to date: 2023-02-15 07:28

Export companies faucet abroad exhibitions
An worker works on the manufacturing line of an optical product firm in Wenzhou, Zhejiang province. SU QIAOJIANG/FOR CHINA DAILY

International journeys, participation in occasions seen increasing market channels

Chinese language export-oriented enterprises, which have been essential to the nation’s financial development for lengthy, will improve their participation in worldwide enterprise exhibitions and develop market channels in rising markets to drive development this 12 months, mentioned enterprise homeowners and market watchers on Tuesday.

Because the COVID-19 pandemic has affected world commerce and softened demand for items in lots of economies, China’s export-oriented corporations made certain to show their merchandise at enterprise occasions such because the 2023 Shopper Electronics Present in the US, and the 72nd version of the Nuremberg Worldwide Toy Truthful in Germany. Such efforts led to extra enterprise orders for the Chinese language exhibitors.

Using the federal government’s supportive insurance policies and monetary help, lots of China’s exporters have already made plans to participate in additional commerce exhibits overseas this 12 months. Such strikes, they consider, might be efficient in retaining present shoppers and rising a community of world contacts.

By collaborating within the MIDO Eyewear Present 2023, an annual worldwide occasion of the optics, optometry, ophthalmology and eyewear business, in Milan in early February, over 400 exhibitors from 170 corporations in Wenzhou, Zhejiang province, a hub of China’s eyewear business, secured $300 million value of supposed orders, based on the Wenzhou Bureau of Commerce.

The present, held from Feb 4 to six, is the biggest worldwide occasion devoted to the worldwide eyewear business, with greater than 1,500 exhibitors from over 50 international locations and areas presenting their newest merchandise in six pavilions and eight exhibition areas. Wenzhou corporations’ cubicles took up greater than 8,000 sq. meters.

After spending 300,000 yuan ($44,010) on ornament and stall charges, Pan Aimei, basic supervisor of Wenzhou Tangfeng Songrain Industrial Co Ltd, along with three workers, sealed $600,000 value of enterprise orders at its sales space in Milan. The eyewear producer plans to journey to Brazil, Singapore, France and different international locations to take part in varied optical exhibitions later this 12 months to land extra orders.

“Geopolitical tensions have pushed many European shoppers to undertake a cautious perspective towards putting orders. They now place a small variety of orders. So, we have altered our market technique. We have additionally booked cubicles at optical exhibits in Rio de Janeiro and Singapore to develop our market presence in nontraditional markets like some economies in South America and Southeast Asia,” Pan mentioned.

She additionally mentioned the corporate might obtain one other $200,000 value of supposed offers because it had despatched samples and is additional discussing product particulars with its overseas clients after the expo in Italy. Many worldwide shoppers additionally plan to make enterprise journeys to China after the nation optimized its COVID-19 response late final 12 months.

Towards exterior headwinds like softer abroad demand, China has launched quite a few coverage measures to assist corporations, particularly micro, small and medium-sized enterprises and particular person companies, to advertise funding, consumption and overseas commerce, based on the Ministry of Commerce.

As an illustration, the Wenzhou authorities has began to supply subsidies to native corporations to participate in abroad enterprise exhibitions this 12 months. It has set targets to help greater than 300 exporters to take part in additional than 50 exhibitions overseas within the first quarter.

Chen Jun, president of Wuxi Flavia Equipment Co Ltd, a Jiangsu province-based producer of commercial gear and equipment, mentioned he has been on enterprise journeys to Vietnam, the UK and Russia since September. Wuxi Flavia will take part in an industrial expo in Thailand in June and develop gross sales in rising markets like Mexico and Pakistan this 12 months.

“It’s vital for commerce companies to have face-to-face interactions with overseas shoppers, notably for companies whose enterprise is clothes, foodstuffs and industrial components. Not all export offers may be sealed by way of cross-border e-commerce channels,” mentioned Xie Weihong, dean of the Faculty of Economics on the Guangdong College of Know-how.