Whitney Houston has been rebranded for the digital house, with an entire new visible id based mostly on iconography, typography and design discovered throughout her huge assortment of works. The brand new branding – commissioned by Sony – goals to encapsulate the star’s id for a contemporary viewers. It is an enormous ask to redefine a legend for a contemporary, on-line house, however we predict the challenge is an amazing success.
The brand new id will accompany Houston’s work wherever you discover it formally positioned by Sony, from on Spotify to Sony-owned interviews and in all places in between. Consisting of a dynamic monogram emblem, new color palette and brand-new typography, we’re massive followers of the modern aesthetic that one way or the other stays playful, and feels basic all on the identical time. We particularly respect the inclusion of Houston’s handwritten signature (under). See our monogram emblem record to check it to another favourites.
Swedish designer Erik Herrström (opens in new tab) designed the iconography to be fluid, permitting it for use throughout the net house seamlessly. This implies cases the place the monogram emblem is duplicated to fill the background (under), and others the place you will discover the brand shifting to intersect with different web page components equivalent to images. It is a intelligent strategy, which feels as iconic because the singer herself.
And that wasn’t an accident, in fact. Herrström scoured Houston’s again catalogue of merchandising, discography and branding to seek out the right look – and conceived the brand when he discovered the usage of her initials within the All The Man I Want video. The color palette was selected in the same method, he informed Artistic Growth (opens in new tab). The chosen colors present flexibility for Houston’s vary of musical eras – defining colors for every interval in her profession and vary from a cultured monochrome to brilliant inexperienced (under), however the choices stay cohesive. You may take a look at the entire rebrand on Behance (opens in new tab).
With I Wanna Dance With Anyone at the moment displaying in theatres, Houston is having a second again within the highlight, and this rebrand has come at a superb time. However one place she did not seem was within the iconic The Bodyguard film poster – do you know concerning the secret behind this picture? We clarify all.