JCDecaux renews and extends its promoting concession with Singapore Changi Airport for the second consecutive time

JCDecaux renews and extends its promoting concession with Singapore Changi Airport for the second consecutive time
JCDecaux renews and extends its promoting concession with Singapore Changi Airport for the second consecutive time


JCDecaux renews and extends its promoting concession with Singapore Changi Airport for the second consecutive time

Paris, January 12th, 2023JCDecaux SE (Euronext Paris: DEC), the primary outside promoting firm worldwide, broadcasts the renewal of its promoting concession with Singapore Changi Airport for 7 years, from 2023 till 2029, with an possibility for additional 5 years’ extension to 2034. That is the threerd contract for the reason that concession began in 2011, in a partnership that may span greater than 20 years.

One of the vital awarded airports with greater than 650 awards to-date together with the distinguished Skytrax Greatest Airport award (11-time winner), Changi Airport isn’t just an airport however a vacationer vacation spot with rigorously curated purchasing, eating and leisure choices. It gives unrivalled passenger experiences inside lush nature-inspired modern terminal environments, and robust international connectivity to over 120 locations worldwide.

As air journey rebounds, the prolonged partnership will harness rising business developments to curate brand-building media choices which are data-driven with the power to focus on, optimise and kind highly effective connections with audiences by means of contextually related promoting.

JCDecaux will proceed to strengthen Changi Airport’s promoting expertise by means of elevated digitisation, revolutionary data-led options that allow marketing campaign optimisation and viewers measurement, in addition to provide drive-to-store or web site measurement instruments to ship better worth for manufacturers. Programmatic adoption ensures inclusion of Changi Airport’s digital media in manufacturers’ omni-channel methods, enabling it to faucet into the worldwide on-line media market.

By considerate design and placement of promoting media, JCDecaux goals to supply passengers an enhanced viewers expertise by means of inventive optimisation, displaying the suitable commercial message in the suitable place, on the proper time.

Consistent with each corporations’ ESG pillars, sustainability and security will probably be sturdy focuses of the concession, with JCDecaux’s bizSAFE STAR and ISO 45001:2018 security certifications for its Singapore operation and clear targets for inexperienced power, recyclable supplies and e-waste administration.

Ms Lim Peck Hoon, Govt Vice President, Business, Changi Airport Group, mentioned: We’re delighted to proceed our partnership with JCDecaux for Changi Airport’s promoting concession with this third contract. They’re our valued companion who share our emphasis on superior design and keenness for innovation and whom we belief will proceed to ship the best-in-class promoting with their international attain of premium manufacturers and complete suite of digital capabilities. As travellers take to the skies once more, we sit up for working with JCDecaux to welcome passengers again to Changi Airport and discover new, re-imagined experiences which are the hallmark of our airport.”

Jean-Charles Decaux, Chairman of the Govt Board and co-CEO of JCDecaux Group, mentioned: It’s a nice privilege and honour to be Changi Airport Group’s (CAG) promoting concession companion since 2011. I imagine a profitable partnership has its basis based mostly on shared imaginative and prescient and values.  We’re very grateful for the belief from the CAG Administration in extending our long-standing partnership. All through the previous 12 years, JCDecaux has labored unceasingly to create, innovate, preserve and ship a high-performing promoting expertise benebecoming a world class airport like Changi. DOOH is the twond quickest rising media after cell digital promoting and JCDecaux has developed a robust technological and programmatic eco-system to leverage its great progress potential for the advantage of companions, manufacturers and media companies. Put up-pandemic, we’re witnessing essential adjustments in the best way folks dwell, work and journey.  Because the world’s most digitised OOH firm with an unwavering dedication to Sustainability, JCDecaux is able to faucet into new alternatives within the altering OOH media panorama and the setting to proceed rising the promoting concession along with CAG within the years to return based mostly on shared visions and values of innovation, service to the passengers and sustainability.” 
About Changi Airport Group (CAG)
Changi Airport Group (Singapore) Pte Ltd (CAG) (www.changiairportgroup.com) was shaped on 16 June 2009 and the corporatization of Singapore Changi Airport (IATA: SIN, ICAO: WSSS) adopted on 1 July 2009. As the corporate managing Changi Airport, CAG undertakes key features specializing in airport operations and administration, air hub development, business actions and airport emergency providers. CAG additionally manages Seletar Airport (IATA: XSP, ICAO: WSSL) and thru its subsidiary Changi Airports Worldwide, invests in and manages overseas airports.
As considered one of Asia’s most linked worldwide aviation hubs, Changi Airport hyperlinks Singapore to some 140 cities globally, with over 90 airways working greater than 5,500 weekly flights. Jewel Changi Airport, a multi-dimensional way of life vacation spot, opened in April 2019, including to Changi Airport’s purchasing and eating choices of over 550 F&B and stores throughout the airport. The world’s most awarded airport, Changi has gained over 650 accolades for its constant and wonderful airport employees service, passenger expertise and security requirements.

Key Figures for JCDecaux

  • 2021 income: €2,745m (a) – 9-month 2022 income: €2,283m (a)

  • N°1 Out-of-House Media firm worldwide

  • A every day viewers of greater than 850 million folks in additional than 80 nations

  • 957,706 promoting panels worldwide

  • Current in 3,518 cities with greater than 10,000 inhabitants

  • 10,720 workers

  • JCDecaux is listed on the Eurolist of Euronext Paris and is a part of the Euronext 100 and Euronext Household Enterprise indexes

  • JCDecaux is recognised for its extra-financial efficiency within the FTSE4Good (3.6/5), CDP (A Management), MSCI (AA) and has achieved Platinum Medal standing from EcoVadis

  • 1st Out-of-House Media firm to affix the RE100 (dedicated to 100% renewable power)

  • Chief in self-service bike rental scheme: pioneer in eco-friendly mobility

  • N°1 worldwide in avenue furnishings (530,143 promoting panels)

  • N°1 worldwide in transport promoting with 154 airports and 215 contracts in metros, buses, trains and tramways (340,753 promoting panels)

  • N°1 in Europe for billboards (72,611 promoting panels)

  • N°1 in outside promoting in Europe (596,831 promoting panels)

  • N°1 in outside promoting in Asia-Pacific (232,268 promoting panels)

  • N°1 in outside promoting in Latin America (64,893 promoting panels)

  • N°1 in outside promoting in Africa (20,808 promoting panels)

  • N°1 in outside promoting within the Center East (14,177 promoting panels)

             (a) Adjusted income

For extra details about JCDecaux, please go to jcdecaux.com.
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Communications Division: Albert Asséraf
+33 (0) 1 30 79 79 10 – [email protected]
Investor Relations: Rémi Grisard
+33 (0) 1 30 79 79 93 – [email protected]