Tourism bureau Go to Alexandria has debuted a brand new brand as a part of an promoting marketing campaign for the town.
The brand options the town’s identify in decrease case, with the “a” within the center crammed in like a dawn and sun-lit ripples emanating under it. It was unveiled this morning (Thursday) at a Go to Alexandria assembly.
“Our new brand is subtle but inviting and embraces our id as a waterfront metropolis that’s frequently evolving,” mentioned Patricia Washington, President and CEO of Go to Alexandria, in a launch. “Whilst our model adjustments, we’re persevering with to spotlight our metropolis’s historic character each visually and in our storytelling with a daring new vacation spot promoting marketing campaign that can shock folks and supply potential guests a glimpse in any respect there may be to know and love about Alexandria.”
Washingtonian senior editor Andrew Beaujon first reported the change on Twitter this morning.
New Alexandria logos simply dropped pic.twitter.com/zBwuUtf9e4
— Andrew Beaujon (@abeaujon) January 26, 2023
The brand new brand is a part of a paradoxical “Greatest Stored Shh” advertising and marketing marketing campaign geared toward making a kind of mystique for Alexandria.
“The ‘Greatest Stored Shh!’ marketing campaign is a nontraditional advertising and marketing marketing campaign that seeks to seize consideration and spark curiosity because it performs on the concept that Alexandria is so particular, it is likely to be too good to share,” a Go to Alexandria launch mentioned. “Video executions ‘bleep’ or censor the phrase ‘Alexandria’ in a humorous strategy to make viewers cease and marvel what’s being mentioned till it’s revealed on the finish of the advert.”
The earlier brand had a extra historic styling, with the phrase “Alexandria” written in a lavish cursive.
Final 12 months, Alexandria Metropolis Public Faculties mulled altering its brand however after months of labor, two brand redesigns had been despatched again to the drafting board.
Up to date 12:15 p.m. — A earlier model of the article described the sunny brand as trying like a ‘sundown’. The waterfront does, in actual fact, face east.