Kobie Advertising, a globally acknowledged business chief in loyalty expertise and companies, unveiled new branding to kick off 2023. The announcement is impressed by the connection between emotional loyalty, model love and profitability. Kobie blended these parts to create an identification that locations the patron on the heart of the model. You possibly can immerse your self within the model essence right here.
Within the official press launch, which you’ll be able to learn right here, Kobie CEO and Proprietor, Bram Hechtkopf stated “Kobie’s 32-year historical past as a privately-held, family-owned firm affords us the chance to focus intently on the altering wants of manufacturers and their shoppers. International manufacturers depend on our experience to gas their progress and long-term success, and we acknowledge that capturing the center of the patron is in the end what drives that progress.”
The emotional connections that correlate to buyer loyalty have been confirmed by way of the outcomes of the 2022 Client Loyalty Analysis examine, accomplished by Kobie in October 2022. The analysis surveyed greater than 10,000 shoppers and processed over 2.5 million knowledge factors.
The Clever Marketer first discovered in regards to the findings by way of an interview with David Andreadakis, Chief Innovation Officer at Kobie. As David instructed us, the examine was commissioned to reply the weighty query “What do clients really need from loyalty applications”.
The work was impressed by a want to grasp pandemic associated adjustments in client attitudes and preferences in direction of buy conduct and interactions with loyalty applications from their favourite manufacturers. The report’s findings elaborate on 4 key areas of understanding relating to buyer preferences for loyalty applications and likewise offers insights into the validity of at present’s segmentation fashions. You will get a fast learn on analysis highlights right here.
- The connection between emotion and loyalty
- Redefining the idea of Worth
- Ache and Forgiveness
- Advocacy
Becoming a member of with David as a principal creator of this examine is JR Slubowski, AVP Strategic Consulting, Kobie Advertising. We had the chance to dig deeper into what motivated the analysis, study extra about Kobie’s method to Emotional Loyalty, and to grasp the 4 key pillars of the report on this interview.
JR shared the definitive discovering that “the analysis exhibits there’s a direct correlation between client emotional motivation and loyalty. Over 75% of emotionally related clients know what rewards they need and are both redeeming for particular issues or saving for them. Manufacturers that target their most emotionally related clients can have the perfect alternative to generate incremental income from their loyalty applications.”
Relating to the brand new Kobie model, noteworthy rebranding parts embrace a brand new brand reflecting the center brandmark, a ahead concentrate on Kobie’s mission of “Rising Enterprise Worth Via Loyalty,” a contemporary colour palette, and a heart-inspired visible illustration of Kobie’s Loyalty Providers and Kobie’s Know-how answer, Kobie Alchemy® Loyalty Cloud.
“We take being a frontrunner within the loyalty business significantly,” stated Marti Beller, Kobie President. “That is an thrilling evolution of our model identification that displays the essence behind what drives our main place within the loyalty market.”
To finish your learn; listed below are further sources about Kobie
- If you need to know extra in regards to the 2022 Client Loyalty Analysis examine please be at liberty to contact [email protected].
- If you wish to study extra about why Kobie is a frontrunner in loyalty, reaching “greater than 330 million shoppers by way of loyalty”, please examine Kobie being named a Chief in The Newest Forrester Wave report.