Lenzing Group upgrades E-Branding service for textiles

Lenzing Group upgrades E-Branding service for textiles

Lenzing Group says customers will be capable of use the brand new options – Art work Approval, Fiber Mixing Fast Examine Device, Onboarding Device, E-Branding Grasp Class and E-Branding Helpdesk – for an enhanced expertise offering larger comfort.

These new options can be found for the corporate’s Tencel, Lenzing Ecovero and Veocel manufacturers. Additionally they complement current providers, comparable to fibre certification, software for product licenses, and branding supplies.

“For the reason that introduction of Lenzing E-Branding Service in 2018, we have now been on a mission to pioneer the digitalisation of worth chain administration,” mentioned Harold Weghorst, vice chairman of worldwide advertising and marketing and branding at Lenzing Group. “Whereas we stay dedicated to offering unprecedented traceability throughout the trade worth chain, guaranteeing higher person expertise stays the important thing basis of the Lenzing E-Branding Service.

“With our newest improve, customers can leverage the brand new Art work Approval course of to entry licensed advertising and marketing or co-branding supplies with a couple of clicks, and find out about our service choices by way of a collection of complete sources. Whereas materials verification in the course of the manufacturing course of is necessary, we won’t cease there. We goal to increase such verification providers to completed clothes, enabling larger traceability alongside the worth chain.”

Art work Approval – As extra shoppers turn into conscious of greenwashing, there’s a rising want for manufacturers and retailers to reinforce descriptions of the sustainability components of their merchandise. Since 2017, the variety of functions for cloth certifications, product licenses and swing-tickets within the E-Branding Service platform has grown exponentially, by round 1.5 instances yearly. To deal with the rising want for co-branded advertising and marketing content material, the Art work Approval course of was launched to make sure quick turnaround for art work confirmations. With a structured on-line assortment of authorised artworks, customers can entry their art work assortment anytime, wherever, and apply chosen art work for a number of license functions.

Fiber Mixing Fast Examine Device – To make sure correct labelling of product ingredient, material producers can leverage the brand new Fiber Mixing Fast Examine Device to simply examine whether or not the deliberate fibre mix of a particular material is in accordance with Lenzing’s Certification Requirements. The device also can confirm the proper Lenzing fibre model for every fibre kind, which considerably helps retailers promote the ultimate product amongst shoppers. The Fiber Mixing Fast Examine Device could be discovered on the touchdown web page of the E-Branding Service. It’s accessible to all guests to the platform and doesn’t require one to register.

Onboarding Device, E-Branding Grasp Class and Helpdesk – To assist the growing variety of customers from totally different areas, the brand new E-Branding Service Onboarding Device encompasses a collection of step-by-step guides that advises customers on use the platform’s options. The just lately launched E-Branding Masterclass additionally permits customers to broaden their information of the platform via dwell webinars and recorded self-study studying modules masking certification and licensing of Lenzing’s Tencel Veocel and Ecovero manufacturers. The self-study studying modules can be found in English with subtitles in ten languages. The E-Branding Masterclass is supplemented by the E-Branding Helpdesk service which gives customers with dwell assist from a devoted group of Helpdesk specialists, making a complete information sharing platform. 

Final month, Lenzing Group grew to become a associate of the recently-launched CISUTAC (Round and Sustainable Textile and Clothes) undertaking co-funded by the European Union (EU).

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