The Strategic Rebrand is Designed to Meet the Wants of As we speak’s Pet Dad or mum
ST. LOUIS, Jan. 25, 2023 /PRNewswire/ — Native Pet, an revolutionary pet complement firm, has introduced thrilling new branding that aligns with its dedication to offering pets with the simplest and best-tasting dietary dietary supplements. The strategic and visible rebrand was led by Unusual, the in-house inventive company of Native Pet’s funding companion CAVU Shopper Companions.
“The complement area as a complete is commoditized, crowded, and complicated – and it’s nonetheless one of many quickest rising classes in Pet. Customers are hungry for a model that cuts via that noise and delivers a essentially totally different expertise. Native Pet is that model and this rebrand tells that story” stated Dan Schaefer, CEO and co-founder of Native Pet. “Differentiation is extra than simply storytelling. We do all the pieces otherwise. Product. Packaging. Content material. Distribution. This rebrand is the fruits of years of doing issues the laborious manner and conserving the client on the heart of that journey.”
By means of efficacious formulation and codecs, clear elements, and actually nice style, Native Pet is making a significant impression on the well being and well-being of pets. Their unwavering dedication to pets, pet dad and mom, and the pet business shines via within the Native Pet Pact – which outlines the model’s uncompromised requirements in creating the best high quality merchandise for pets. The Native Pet Pact features a dedication to difficult the standardized sourcing and manufacturing practices by redefining processes, and growing their very own proprietary merchandise. By formulating all the pieces 100% in-house, Native Pet is elevating the usual throughout the business for clear and efficient merchandise for our canines. Their science-backed innovation course of contains working with one in all solely 40 Board-Licensed Vet Nutritionists in the US to formulate with the best elements, at efficient dosages. They’ve put within the work, all the time doing what’s greatest for our pets — by no means simply what’s simple.
A majority of as we speak’s pet dietary supplements are restricted to the soft-chew format, most of that are being produced by the identical two producers. That is why, from day one, Native Pet made a promise that their dietary supplements would have zero components and not more than 5 inactive elements per product (the business common is a whopping 20+). In setting the best customary potential, Native Pet is dedicated to all the time having the cleanest label within the pet complement aisle with elements shoppers acknowledge: wild-caught salmon, grass-fed beef, and natural hen. Formulating with actual, human-grade, whole-food elements ensures Native Pet’s merchandise are the best-tasting versus the competitors.
Final yr, the model launched into a strategic partnership with CAVU Shopper Companions to raise Native Pet to a nationwide family identify amongst pet dad and mom. The rebrand is a testomony to the collective shift in client mindset on assist canines’ well being and wellness.
“With 70% of US households now proudly owning not less than one pet and GenZennials representing the most important share of recent pet homeowners, we imagine Native Pet’s revolutionary method to extremely efficient, clean-label diet will redefine the pet wellness area,” stated Jared Jacobs, Principal at CAVU Shopper Companions. “As we speak’s pet dad and mom are more and more wanting past the meals bowl to complement their pet’s well being and well-being. With this new rebrand, Native Pet is poised to change into a family identify as they reimagine the way forward for pet diet.”
Native Pet is on the market for buy at Amazon, Chewy, Thrive Market, choose Goal shops and on their web site: nativepet.com. For extra data, go to nativepet.com or observe @nativepet on Instagram and TikTok. Statistics are from the 2021-22 Nationwide Pet Homeowners Survey performed by the American Pet Merchandise Affiliation (APPA).
About Native Pet
Native Pet is dedicated to growing proprietary formulation and codecs, providing solely the most effective, most revolutionary diet to straight profit the well being of pets. In an business that has by no means prioritized the well being of our pets, Native Pet is redefining the bar and holds true to its motto that “we are the voice of our pets and it is our mission to present our fur infants the most effective lives. As a result of our love language is canine, and canine is our native tongue.”
SOURCE Native Pet