Nielsen launches promoting instrument | Information

Nielsen launches promoting instrument | Information

US – Nielsen has introduced that its measurement product Nielsen One Adverts shall be made obtainable throughout the US subsequent week.

Media data abstract

Nielsen One Adverts will permit advertisers, manufacturers and publishers to know attain and frequency, deduplicated throughout linear tv, related tv, desktop and cell.

The instrument will even embody affect information for linear tv measurement, which Nielsen says will present higher comparability throughout tv and digital platforms.

As well as, the instrument will use Nielsen One’s identification system in addition to information from Nielsen’s panels, with direct writer integrations giving an understanding of marketing campaign impressions.

Nielsen One Adverts will even ship ‘at all times on’ metrics for digital campaigns and insights.

In 2023, Nielsen One Adverts is predicted to broaden additional to incorporate superior viewers and outcomes measurement to permit customers to look at viewers views of and actions taken after an promoting marketing campaign.

Nielsen is planning to make its Nielsen One Content material Alpha instrument obtainable later this yr, which is able to present cross-platform, deduplicated and syndicated content material metrics throughout units.

The 2 instruments will act as components of Nielsen One, which goals to supply standardised cross-platform media measurement.

Karthik Rao, chief govt officer, viewers measurement, at Nielsen, mentioned: “Because the media panorama turns into extra diverse and complex, Nielsen is dedicated to working with the business to convey readability and ease to media shopping for and promoting via Nielsen One.

“By combining the size of massive information and granular insights from our people-based panel, Nielsen One gives complete, consultant measurement of adverts and content material for our shoppers to transact with confidence.”