OnePlus 11 drops ‘Professional’ branding and retains the alert slider, firm confirms

OnePlus 11 drops ‘Professional’ branding and retains the alert slider, firm confirms
OnePlus 11 drops ‘Professional’ branding and retains the alert slider, firm confirms

Picture: OnePlus

Chinese language know-how maker OnePlus has introduced that its upcoming international launch occasion — the place it would reveal the OnePlus 11 5G and Buds Professional 2 — shall be held on February 7 in New Delhi, India. 

The corporate shared with ZDNET a banner picture of what appears to be like just like the rear triple-camera module of the next-gen flagship smartphone, together with some fancy advertising lingo that is nearly too open for interpretation: “Cloud 11” and “Witness the Form of Energy.” Am I imagined to really feel hyped or puzzled?

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On Cloud 11

A OnePlus spokesperson tells me that the Cloud 11 theme “represents the upgraded know-how and efficiency delivered by the model’s newest merchandise, and to raise the person expertise from Cloud 9 to Cloud 11.” It is not fairly the moonshot advertising that we have seen from the corporate previously, however I am nonetheless trying ahead to seeing how OnePlus will enhance on the ten Professional and Buds Professional — two merchandise that acquired glorious evaluations when ZDNET examined them at launch.

OnePlus 10 Pro in Emerald in front of red boxes.

The OnePlus 10 Professional 5G acquired an 8.9/10 from ZDNET’s evaluations workforce.

June Wan/ZDNET

No extra “Professional” branding

What’s sure is that whereas OnePlus has caught with its “Professional” branding for its flagship telephones during the last three generations, the OnePlus 11 5G does with out it. It is not a typo. 

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Whether or not that implies that the machine may have a extra succesful successor later within the yr or OnePlus has realized that customers aren’t simply shopping for telephones for the sake of it having “Professional” within the identify is up within the air. I am simply grateful that I will not have to write down out “OnePlus 11 Professional 5G” when it is evaluation time.

The alert slider (and Hasselblad) is again

OnePlus has additionally confirmed that the OnePlus 11 5G will leverage the corporate’s partnership with Swedish digital camera maker Hasselblad after it had dedicated to investing $150 million over three years again in 2020. What’s extra essential — particularly to OnePlus customers — is that the alert slider is again. The corporate had eliminated the notorious mute swap from its most up-to-date smartphone, the OnePlus 10T, leaving many to marvel if there was something left within the model’s identification. 

With the OnePlus 11, there is a chance right here for the corporate to reclaim the general public’s curiosity earlier than different producers like Samsung and Google take a swing on the 2023 market. This is hoping that it does not miss.