As president and chief govt of worldwide markets, international client merchandise and experiences, she is going to report back to CEO Bob Bakish.
She will likely be liable for all worldwide enterprise, together with broadcast and cable networks, streaming and studios, and Paramount’s business operations.
She’s going to work intently with Paramount’s worldwide management workforce, in addition to the worldwide content material and streaming organisation, to supervise the roll-out of Paramount+ and Pluto TV. Kaufman will preserve her present tasks overseeing the worldwide multi-billion-dollar client merchandise and experiences arm.
She successfully replaces Raffaele Annecchino, who ‘has determined to go away the corporate’, in keeping with an announcement, after instantly stepping away from his position final month after 25 years.
Annecchino has beforehand held positions together with president of ViacomCBS Networks Europe, Center East, Africa & Asia.
Confirmed and trusted
Kaufman took on her most up-to-date position in November, overseeing worldwide product and enterprise growth, advertising and marketing, franchise planning, inventive technique, retail gross sales and client insights for all manufacturers within the portfolio.
Earlier than that, she was president of client merchandise & chief advertising and marketing officer for Paramount-owned Nickelodeon, which she joined in 1997 and the place she labored throughout for PAW Patrol and SpongeBob SquarePants. Kaufman has additionally had stints at Turner Worldwide.
Kaufman stated: “She is a confirmed and trusted, visionary chief who has remodeled our client merchandise organisation by driving innovation and working as a world enterprise. Pam is uniquely certified to guide our worldwide enterprise as we develop and diversify our worldwide footprint and speed up Paramount’s transformation to working with a very international method.”
Bakish added: “I wish to lengthen my because of Raffaele Annecchino for the crucial position he has performed in constructing Paramount’s worldwide enterprise and increasing our international footprint. I’m grateful for the dedication he has proven all through his 25 years at Paramount and want him properly sooner or later.”
Kaufman stated: “I do know first-hand the worldwide energy of our model portfolio, and I look ahead to working with Bob and the unimaginable Worldwide workforce as we proceed pursuing our international development technique, investing in key partnerships, furthering our push into cellular and digital platforms in new markets, and working as one workforce globally.”
Paramount is the midst of a world growth with Paramount+, whereas it is usually trying to enhance the attain of AVOD streamer Pluto TV and SkyShowtime, the three way partnership with Comcast’s Sky and NBCUniversal.
Learn: Paramount+ to order 150 worldwide originals by 2025.