RollWorks Named Purchaser Intent Information Chief, Retains Promoting Chief Place in G2’s Winter Grid Report

RollWorks Named Purchaser Intent Information Chief, Retains Promoting Chief Place in G2’s Winter Grid Report

Consumer critiques spotlight account-based advertising and marketing chief’s new intent information, CRM integrations, and account insights

SAN FRANCISCO, Dec. 15, 2022 /PRNewswire/ — Account-based advertising and marketing platform RollWorks, a division of NextRoll, continues its market innovation management and momentum as a trusted associate for B2B corporations seeking to speed up income development.

The corporate introduced that within the G2 Winter 2023 Grid Report, RollWorks obtained 15 chief awards, together with for purchaser intent, promoting, and account-based analytics, and rated extremely for its implementation, ease of arrange, ease of use, and ease of admin throughout:

  • Account-based Promoting
  • Account-based Analytics
  • Account-based Orchestration Platforms
  • Account Information Administration
  • Purchaser Intent Information Instruments
  • Cross-Channel Promoting
  • Show Promoting
  • Advertising and marketing Account Intelligence
  • Market Intelligence
  • Retargeting
  • Social Media Promoting

“It is validating to see RollWorks positively impacting so many account-based buyer applications, notably within the areas of promoting and purchaser intent, to assist organizations rapidly fill the gaps of their present go-to-market methods whereas rising and defending their companies,” mentioned Jodi Cerretani, VP of Income Advertising and marketing at RollWorks.

RollWorks has been constantly named a Chief by G2 over the previous couple of years, fueled by plenty of product developments and the corporate’s skill to incrementally affect organizations’ go-to-market methods. Most lately, the corporate rolled out a brand new stage of intent information sophistication with the open beta of Key phrase Intent — when mixed with best-in-class Bombora Intent and G2 purchaser intent, RollWorks Key phrase Intent gives corroborating sources of intent and the absolute best outcomes that give organizations extra certainty an account is definitely in market.

G2 Grid Stories are launched quarterly and rank merchandise primarily based on critiques gathered from its neighborhood, in addition to information aggregated from on-line sources and social networks. Merchandise within the Chief quadrant are “rated extremely by G2 customers and have substantial market presence scores.” Within the Winter 2023 report, RollWorks additionally obtained 12 extra badges for the reason that Fall report, together with the “Customers Love Us” badge, for having greater than 20 critiques with a mean score of 4.0 stars.

Feedback from latest critiques of RollWorks on G2:

  • “RollWorks is without doubt one of the strongest instruments now we have in our stack for paid ABM campaigns. And whereas we do have account-level ICP standards to optimize spend in-house, RollWorks gives its personal proprietary layer of ICP, best-fit focusing on that helps guarantee we’re totally optimizing our paid efforts, notably with Show.” Advertising and marketing & Promoting skilled
  • “RollWorks is by far probably the most user-friendly but superior ABM promoting platform. It makes it really easy to focus on accounts & contact lists with important effectivity. The digging deeper into consideration insights to see the client journey, their intent information, and different contributing engagement metrics that would assist us extra simply establish the account we have to goal. It is a phenomenal platform and would extremely suggest it to anybody!” — Digital Advertising and marketing Supervisor
  • “I really like the benefit of the best way we will combine with HubSpot so we will effortlessly guarantee we’re promoting to the identical goal accounts that our enterprise improvement workforce is actively reaching out to.” — VP of Market and Shopper Expertise
  • “RollWorks has given us new sources of high quality high of funnel site visitors that we will use to transform to advertising and marketing certified leads… With RollWorks, our gross sales workforce is challenged to maintain up with the movement of high quality leads coming by – a pleasant downside to have. We’re getting extra knowledgeable, customized conversations with prospects due to the magic of intent subjects – an extremely impactful characteristic.” Mid-market skilled

 To study extra about RollWorks can assist you streamline your personal ABM operations and drive extra income, go to

About RollWorks

RollWorks, a division of NextRoll, affords bold B2B corporations an account-based platform to align their advertising and marketing and gross sales groups and confidently develop income. Powered by proprietary information and machine studying, RollWorks’ options handle the wants of organizations massive and small — from these with best-in-class ABM applications to these simply starting their exploration. By empowering groups to establish their goal accounts and key patrons, attain these accounts throughout a number of channels, and measure program effectiveness of their system-of-record, RollWorks is an indispensable platform for entrepreneurs and sellers who consider that an account-based method is simply good enterprise. To study extra go to

Media Contact:
Melissa Rossiter
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SOURCE RollWorks

RollWorks Named Purchaser Intent Information Chief, Retains Promoting Chief Place in G2’s Winter Grid Report