
Advertising
Microsoft Promoting Units Its Sights On Retail Media
Microsoft Promoting is getting extra severe about retail media. Microsoft has had a retail promoting enterprise since 2019 when it purchased PromoteIQ, a retail data-sharing firm for serving advertisements and coupons. However that expertise centered on retailer-owned websites and media. On Tuesday, Microsoft Promoting launched an off-site viewers extension product and kicked off a testing […]
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