This present day in search advertising and marketing historical past: January 28

This present day in search advertising and marketing historical past: January 28

Table of Contents

Google begins experimenting with featured snippets

in 2014, Google began answering complicated questions on the high of its search outcomes with detailed responses (or solutions) taken from web sites.

Does that sound like featured snippets? It ought to. As a result of it was.

This present day in search advertising and marketing historical past: January 28

We all know from Google that featured snippets have been launched in January 2014. We don’t know the official date Google started testing it, however this was the day Search Engine Land first reported on the brand new search characteristic.

We didn’t but know these solutions have been known as “featured snippets” – Google’s Gary Illyes revealed the title in June 2015 – however clearly that’s what we have been seeing. All Google would say on the time was: “we’re all the time experimenting with various kinds of solutions, however we don’t have extra particulars to share at this level.”

Learn our protection of what was then an experimental characteristic: Google Search OneBox Solutions Are Getting Extra Detailed

Additionally on at the present time

‘Untitled’ search outcomes sending customers to spam websites, Google ‘engaged on it’

2022: Google’s Danny Sullivan mentioned it was “one thing our techniques usually would usually catch, so we’re checking on it to enhance.”

search engine marketing group mourns Hamlet Batista, advocate for automation in search engine marketing and beloved good friend

2021: Those that knew him, admired him, realized from him and liked him, have been left reeling from the loss.

Google Search Console launches new removals instrument

2020: The instrument briefly blocked URLs from displaying in Google and confirmed outdated content material and content material filtered by SafeSearch.

A visible historical past of Google advert labeling in search outcomes

2020: A glance again at how Google had handled adverts in search outcomes, from blue shading to the most recent model of at the moment.

Botify partnership with Microsoft brings real-time content material indexing to Bing

2020: Speedy indexing and extra management over content material have been the advantages for publishers and web site house owners.

DuckDuckGo has different concepts for Google’s EU search alternative display screen

2020: The modifications included extra search engine choices and an introductory display screen geared toward decreasing bias.

Google AMP errors extensively reported by site owners and publishers

2019: This was a Google subject and can be resolved.

DuckDuckGo is rising quick however not sufficient to seize SEOs’ consideration

2019: The search engine’s share was small however a few of its metrics have been higher than Bing’s, in keeping with a third-party evaluation.

Google Updates The Common Tips Part Of Their Webmaster Tips

2016: It expanded on examples about learn how to assist Google discover your webpages, learn how to give them higher concepts on what these pages have been about and learn how to make webpages which can be good for guests.

iPhone Customers, The AdWords App For iOS Has Arrived

2016: You possibly can verify AdWords marketing campaign efficiency, change bids and regulate budgets out of your cellphone.

New US Presidential “Candidate Playing cards” Are A Catastrophe For Google’s Search High quality

2016: They added little worth in return for Google giving up its precious search outcomes area.

Yahoo Redesigns Residence Web page & App To Ship Constant Expertise With Extra Related Information

2016: With its practically infinite information stream, Yahoo customers now not wanted to open information articles in a number of browser tabs.

Google Now Helps Crawling & Indexing Locale-Adaptive Net Pages

2015: Google added assist for webpages that dynamically modified their content material based mostly on IP origin or language settings.

Bing Maps Reveals Tremendous Bowl Spirit With New Venue Map, Streetside & Hello-Res Venue Imagery

2015: The updates concerned new satellite tv for pc and ground-level imagery, and an in depth seat map of the stadium itself.

Google’s Matt Cutts Explains That Older Websites Received’t At all times Preserve Their Present Rankings

2014: Cutts solutions the query, “How can an older web site preserve its rating over time?”

Google Points Refined Warning To Associates That Have “Skinny-Content material”

2014: The warning was principally directed at affiliate websites within the “grownup” trade.

Moz 2014 Trade Survey Outcomes: Google Webmaster Instruments Ranked Prime search engine marketing Device

2014: 68.8% of members deliberate to deal with conversion charges and efficiency metrics in response to Google’s elimination of key phrase information.

Google Exhibiting Date Selector In Information Graph Carousel For Lodges

2014: You possibly can click on on the beginning and/or finish date and a calendar pop up would present as much as change your verify in and take a look at dates. 

The Search Company: CPC Will increase Throughout The Board, Weaker Bing Adverts Spend In This fall 2013

2014: The report confirmed paid search spend rose 37.4% year-over-year.

DeepMind Purchase One other Google “Moonshot” Of Kinds

2014: “It’s not exhausting to think about that machine studying and AI would have broad utility throughout Google, from search and cellular … to promoting, robots, autonomous automobiles, safety and the related dwelling.”

5 Ways Tremendous Bowl Advertisers Are Utilizing To Enhance Their Paid Search Campaigns

2014: 5 traits from the Tremendous Bowl advertiser adverts that ran on Google and the Yahoo Bing Community.

Google Particulars How It Responds To Authorities Requests For Consumer & Search Information

2013: Governments routinely ask search engines like google like Google for entry to person information for varied causes. Google mentioned they take every request extremely significantly.

Google Selling AdWords Specific In Google+ As Means “To Get Extra Followers”

2013: Google was apparently attempting to cross-promote AdWords Specific and Google+. 

With $14 Million Extra Q&A Website ChaCha Troopers On

2013: Over the earlier 18 months, ChaCha had seen 2 billion questions and arranged 129 million Q&A pairs.

Two Weeks In, Google Says “Search Plus Your World” Going Nicely, Critics Ought to Give It Time

2012: Amit Singhal instructed Search Engine Land: “… Persons are judging a product and an total course that we have now within the first two weeks of a launch … We’re clearly not accomplished. The product just isn’t full. It is going to enhance.”

Google Emblem For Largest Noticed Snowflake

2012: It occurred 125 years earlier, in Fort Keogh, Montana.

Google launches algorithm to battle low-quality scraper content material

2011: The change to their algorithm was to stop low high quality scraper content material in Google’s index. It impacted barely over 2% of queries.

Microsoft Q2 Revs Virtually $20 Billion, “Bing Division” Nonetheless Shedding Cash Regardless of Search Income Enhance

2011: On-line Providers, which homes all Microsoft’s on-line operations together with MSN and Bing, posted a $543 million loss. That was up from $463 million in 2010.

AdWords Homepage Will get Extra Modular, Customizable

2011: Google redesigned the homepage for its AdWords advertiser interface in an effort to deliver extra related, personalized data up entrance for entrepreneurs.

Bing Journey Now Presents Vacation spot Comparability Device

2011: Bing’s vacation spot pages let searchers examine a number of locations without delay in a side-by-side structure.

Google’s Authorized Woes Not Impacting Model: Survey

2011: Did scandals or an antitrust investigation make folks much less trusting of Google or tarnish its model? In no way.

Google, Connecticut-led Coalition Agree To Negotiate WiFi Information Assortment Points

2011: Google and the Connecticut-led coalition of 40 US states would start negotiations geared toward settling points associated to Google’s assortment of private information over unsecured WiFi networks.

Google Occasion on Feb. 2 To Showcase Honeycomb, Tablets

2011: Demos of a number of tablets have been anticipated

Search In Pics: Google Mannequins, Google Voice Indicators & Freezing Yahoo

2011: The newest photos displaying what folks eat on the search engine corporations, how they play, who they meet, the place they converse, what toys they’ve, and extra.

Google Maps’ Search Ideas Get Private

2010: Google tarted personalizing search strategies that appeared on Google Maps.

Survey: Solely 42% Of People Have Googled Themselves

2010: That was barely greater than the 36% of UK customers who had accomplished so, however far lower than in Germany (59%) and France (56%).

Google Updates Google E book Search After Apple iPad Launch

2010: Lower than 24 hours after Apple introduced the Apple iPad, Google introduced enhancements to the Google Books dwelling web page.

Google Formally Introduces “Clickable Cellphone Numbers” In Cellular Search Adverts

2010: It was a name for the value of a click on on cellular handsets.

Bing Debuts In-Depth Inventory Pages

2010: Bing’s “Shares and Funds web page” provided in-depth data for customers following or doing analysis associated to shares and funds.

Ballmer Blogs His Ideas On Google, China

2010: “We’ve accomplished enterprise in China for greater than 20 years and we intend to remain engaged, which implies our enterprise should respect the legal guidelines of China.”

Click on Fraud Price Hits Highest Stage But

2009: Click on Forensics estimated the general common click on fraud price for This fall 2008 at 17.1%, the very best stage since they started monitoring it in 2006.

Yahoo Tries To Justify Computerized Account Optimization

2009: The aim: to assist small- and mid-sized advertisers affected by “efficiency points.”

Pew: Younger Or Previous, Search Cuts Throughout Age Classes

2009: Search was nearly equally utilized by all teams throughout the board.

New “Addressless” Search Characteristic On Google Maps

2008: Customers may get instructions or areas of companies with out inputting a vacation spot tackle.

Google Experimental Search Provides Information View & Map View

2008: Google added map view and a brand new data view that permits you to present totally different outcomes on the web page.

Google A “Thriller Purchaser” In Colorado?

2008: “It’s like coping with the CIA.” 

Immediately Is “Information Privateness Day;” Bush Admin Launches Web Monitoring Initiative

2008: Google added a brand new video to its present collection of privateness movies, plus it developed a privateness booklet (PDF) to teach customers and oldsters about on-line information privateness.

New UK-Based mostly Actual Property Search Engine DotHomes Launches In US

2008: DotHomes sought to change into “the Google of property search” and was crawling for listings.

Google Lego Emblem: Google Presents Lego fiftieth Birthday Needs

2008: The Google emblem was made up of legos.

YouTube to Start Income Sharing for Video Suppliers

2007: This may give unique video creators the flexibility to earn income every time their movies have been watched on YouTube.

Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.

< January 27 | Search Advertising and marketing Historical past | January 29 >

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Concerning the writer

Danny Goodwin

Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing every day about search engine marketing, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter specialists. He additionally helps program our convention collection, SMX – Search Advertising and marketing Expo.

Previous to becoming a member of Search Engine Land, Goodwin was Govt Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.