Swiss-Ski is partnering with digital adtech firm uniqFEED to deploy digital promoting overlay expertise on the 93rd Worldwide Lauberhorn Races on the 14th of January.
Throughout Saturday’s Lauberhorn Downhill race, uniqFEED changed bodily signage with digital logos of a few of the essential occasion sponsors BRACK.CH and Dawn. The virtualized feed was broadcast dwell on Swiss tv channel SRF zwei. Swiss-Ski’s motivation for using digital promoting expertise is to pioneer using modern new options in snowboarding and different winter sports activities. This occasion additionally allowed Swiss-Ski to showcase the business alternatives enabled by the expertise to its sponsors and promoting companions.
The Lauberhorn Ski Races is among the greatest occasions within the annual snow sports activities calendar, now in its 93rd version. The downhill course is the longest on the earth at over 4.4km, providing appreciable sponsorship actual property to Swiss-Ski and its companions. This 12 months, the dwell tv broadcast on SRF zwei attracted 1.09 million viewers in German-speaking Switzerland.
Hannes Hofer, Head of World Cup Advertising and marketing at Swiss-Ski feedback on the deployment saying, “We have been delighted to companion with uniqFEED for this occasion. The group at Swiss-Ski has all the time been eager to benefit from new and modern applied sciences that allow us to interrupt new floor and supply much more worth to our business companions”.
“It’s clear that our shopper Swiss-Ski acknowledges the massive business and operational worth digital promoting expertise can deliver to the game. This occasion was the right alternative to showcase this worth. We very a lot stay up for our continued collaboration with Swiss-Ski and to working collectively at future occasions” says Tom Huston, CCO of uniqFEED.
With the addition of winter sports activities to its product portfolio, 2023 is off to an thrilling begin for uniqFEED. Having already established itself because the market chief in racket sports activities over the previous few years, uniqFEED is formally launching its first full LED overlay product for soccer this month.