Va. ABC hires chief digital and branding officer

Va. ABC hires chief digital and branding officer

Vida Williams is first to carry the place

Robyn Sidersky

Va. ABC hires chief digital and branding officer
Vida Williams

The Virginia Alcoholic Beverage Management Authority has named Vida Williams as its first chief digital and branding officer, the authority introduced Thursday.

Williams will information the state ABC’s digital and net operations, communications and schooling with prevention groups, and assist e-commerce initiatives. She began on the finish of July.

“Virginia ABC is dedicated to its progress as an unparalleled retailer, wholesaler and regulator of the sale of distilled spirits,” Virginia ABC CEO Travis Hill mentioned in a press release. “Progressive transformation of its digital footprint shall be pivotal to implementing modifications which have long-term constructive impacts on our prospects and communities. Because the authority continues to search for methods to raised serve its prospects, ABC’s investments in e-commerce and group engagement will profit enormously from Vida’s expertise in transformative initiatives.”

Earlier than becoming a member of Virginia ABC, Williams served as chief range officer and chief information officer for Richmond-based SingleStone Consulting. She earned the title “innovator in residence” whereas serving as an adjunct professor at Virginia Commonwealth College’s da Vinci Middle for Innovation. She has additionally been managing associate at The Axis Companions Inc. and vice chairman of venture administration at Well being Diagnostics Laboratory Inc. She graduated from Duke College.

Prior to now 5 years, Virginia ABC has contributed greater than $2.6 billion to the overall fund. It operates 395 shops throughout the commonwealth. Final yr, the company moved its headquarters and distribution heart to Hanover County.