What Media Business Layoffs Inform Us About Promoting, Streaming, & Media Tradition

What Media Business Layoffs Inform Us About Promoting, Streaming, & Media Tradition

2022 has been a troublesome 12 months for corporations as inflation and excessive rates of interest have made debt spending dearer and demanding provides extra of a burden on revenue margins. Sadly, thinner margins have been handed off onto workers with mass high-profile layoffs sweeping practically each trade all year long, particularly in tech-related sectors. From Peloton’s 20% workforce lower in February, to Hen’s 23% workforce lower in June, to Snapchat’s 20% workforce lower in September, layoffs have consumed the information cycle principally year-round. And now, media trade layoffs are simply the newest iteration of this cost-cutting technique.

Latest bulletins during the last a number of weeks present the media trade is shedding its workforce in droves.

  1. CNN introduced a workforce lower unseen on the firm in virtually 10 years with the lack of tons of of staffers and several other outstanding on-air contributors together with Chris Cillizza and Susan Glasser.
  2. Gannett started its third spherical of layoffs within the final six months.
  3. The Washington Put up, which simply eradicated the print version of its Sunday journal and several other staffers’ roles, additionally introduced that it’s priming itself for round a ten% lower of its newsroom workforce in 2023.
  4. The Related Press is attempting to encourage early retirement for older staffers to trim on labor prices.

Are there distinctive causes which might be motivating mass media trade layoffs? Or is that this an extension of the financial headwinds miserable the U.S. economic system? Does the evolution of the media ecosystem with short-form content material’s reign and the standardization of the streaming age have something to do with these workforce losses? Our media trade consultants weigh in.


Joanna’s Ideas

Joanna Massey, Ph.D., former Fortune 500 C-level communications government, present public board director for KULR Know-how Group and the Hollywood International Press Affiliation, sees this spherical of media trade layoffs as an extension of streaming competitors, promoting spend decline, and a pattern towards consolidation within the trade.



“Before everything is promoting spend. These corporations are extraordinarily uncovered to a down promoting market, and again in September of this 12 months, the advertisers had been studying the financial tea leaves and so they mentioned, ‘we see a recession coming, we’re pulling again our promoting budgets for 2023. So we’ve seen this coming, and what you’re now seeing with the layoffs is the outcomes of that. It’s the anticipation of a down advert market the place the media corporations have to put off. They do it on a regular basis. On a regular basis may be an exaggeration, however they’ve carried out it earlier than. It’s a cyclical factor. They’ll do it once more….

The opposite factor that’s driving the layoffs are competitors from streaming providers, however that’s been happening for a very long time now. The true situation with streaming is that when the legacy media corporations assembly the normal media corporations that began in conventional tv, in movie, once they lastly jumped on the bandwagon and mentioned, ‘we’d like our personal streaming providers,’ they then had been compelled to ramp up rapidly, and it took a variety of assets and a variety of funds that acquired allotted to those streaming providers. And in my view, they in all probability made projections that had been a little bit too optimistic about how rapidly they may get subscribers….

After which the opposite factor, frankly, that’s impacting the layoffs proper now within the media trade is consolidation. Every time you may have consolidation within the media trade, you’re going to have layoffs. It has been happening for many years. We noticed a variety of it within the Nineteen Nineties when there was a ton of consolidation after the FinCEN guidelines acquired relaxed. We noticed extra just lately when Disney took over FOX, and we’re seeing it now with Discovery buying Warner Brothers. So these are the first causes behind all of those layoffs proper now. It’s cyclical.”

Watch the above video for Joanna’s full ideas!


Darren’s Ideas

Darren Campo, adjunct professor at NYU’s Stern Faculty of Enterprise and SVP of programming and content material technique on the Meals Community and Cooking Channel with Scripps Community Interactive, places many of the blame for this layoff pattern on long-term pandemic-era challenges, which proved troublesome for media homes’ revenue and development.



“2022 has been a really troublesome 12 months for media corporations to make the case for each development and profitability. Within the face of an promoting recession and probably a worldwide recession, elevated competitors, and uncertainty over enterprise fashions, profitability has gone to the forefront to show to Wall Road and to purchase time. As to what’s in the end going to work, there could also be a clue in what we noticed within the partnership between Netflix and Microsoft earlier this 12 months, and that’s that large media and massive tech might actually need one another to outlive, thrive, and develop. And which may be one thing we see much more of within the months to return.”


Jacquie’s Ideas

Jacquie Jordan, CEO of TVGuestpert, former tv producer for the Sunday Morning Shootout, and host of “Entrance and Middle with Jacquie Jordan,” sees mass media trade layoffs as a pure penalties of bigger points which might be rocking the journalism trade, from debates on the moral purity of retailers to a shift in media tradition.



 ”It’s not a shock to me that there’s large downsizing and layoffs happening in conventional broadcast information. One, journalism proper now as an entire is below fireplace for his or her ethics and their reporting. It’s being challenged in lots of locations with large penalties. Additionally, a lot of the layoffs that we’re seeing are literally taking place in liberal progressive media retailers, whereas in the meantime locations like Information Nation, which has extra of a conservative bent are literally hiring a variety of the CNN of us that had been laid off. So we’re seeing a shift in the place the politics of media goes.

The Washington Put up is owned by Amazon’s Jeff Bezos. CNN is owned by Time Warner Discovery, and so a variety of these media have served their objective within the final couple years. Additionally, what has occurred because the pandemic and the shift within the media tradition is many of those father or mother corporations have launched their digital streaming providers to nice success. So the printed information are inconsequential at this level by way of functioning for revenue for these large broadcasters.”