Folks could say you might be your model. However are you ensuring that your model is you?
Supply: Ferdinand Studio / Pexels
As of late it looks as if there’s an infinite stream of individuals on social media telling you that you might want to model your self. This consists of those that have branded themselves as consultants at telling you that you must model your self. Whereas listening to what’s being stated on social media might be type of like listening to what’s written on the partitions of public restroom stalls, it’s true that clearly figuring out your self, which is the definition of branding, may also help promote your self, your merchandise, and your providers. And in the event you certainly need to leap on the model wagon, you could be questioning easy methods to go about branding your self.
There is definitely no scarcity of formulaic recommendation, corresponding to writing periodic peppy posts pushing your model on LinkedIn. Or commenting on Instagram, TikTok, or Twitter about each single piece of reports associated in any approach to your model. Or ensuring your services or products is seen in each picture, each video, and each time you seem wherever. There’s additionally the recommendation that you must determine what individuals need first after which develop your model accordingly.
However earlier than you say, “let’s go branding” and comply with any such recommendation, there’s one factor you must do: Determine who you actually are and what you actually, actually need, within the phrases of the Spice Women. In any other case, in the event you model your self in a means that does not match who you might be, you would possibly find yourself being a wannabe.
Far too many individuals comply with inventory branding recommendation and attempt to be what they suppose others need them to be and do what they suppose they’re purported to do to model themselves. This has included quite a few individuals who have branded themselves as “leaders” however did not actually need to take care of the bleep that leaders must do, corresponding to, you understand, assist the folks that they’re purported to be main. And individuals who have branded themselves as consultants in areas that they have not actually cared about or understood.
It has additionally included individuals who have finished stuff to model themselves that they’ve discovered extremely disagreeable, corresponding to writing periodic peppy posts on LinkedIn once they actually do not like writing or actually do not like being peppy. Such approaches could have labored initially to get people larger positions, mo cash, and mo consideration. However in the long term, in lots of circumstances, it is introduced mo issues, corresponding to an excessive amount of strain to take care of processes and a model that actually did not match who they’re. In some circumstances, a few of these people even had nervous breakdowns.
Branding your self in a fashion that does not suit your background, pursuits, experience, and persona might be like shoving your self right into a pair of Spanx that is a number of sizes too small and lined with Loopy Glue. It may possibly depart you feeling trapped, caught, and actually, actually uncomfortable. As soon as you might be trapped in a model that you’ve got mistakenly created, it may be a large endeavor to both conform to the model or extricate your self from it.
The easiest way to model a product is to symbolize what it really is.
Supply: Photograph by Polina Tankilevitch from Pexels.
Step one in branding your self needs to be really determining who you might be. Ask your self what you’d take pleasure in doing on a day-to-day foundation, not simply on a month-to-month or year-to-year foundation. In any case, you could have to stay your model and the technique related to it each single day.
Solely after that ought to you then devise a model and branding technique that matches who you truly are. Do not hearken to so-called branding consultants who attempt to promote you a one-size-fits-all components. For each one that has efficiently used a sure branding technique, there are many others who’ve used totally different approaches to develop into profitable. For instance, how a lot did Sergy Brin and Larry Web page actually push their very own private manufacturers earlier than Google, the corporate that they based, went massive time?
And although individuals could let you know that you have to preserve a presence on LinkedIn, Instagram, TikTok, Twitter, or the social media platform du jour, there are many celebrities who keep away from social media—Kiera Knightly, Emma Stone, and Rachel McAdams, who as soon as advised Folks journal in 2009, “I hearken to the information on the radio. I haven’t got a tv and I’m actually unhealthy at e-mail.” There are numerous alternative ways to realize a aim.
That is why the easiest way to model your self is to be your self. Select a model that’s actually, really you. Choose branding methods that match what you actually love to do as properly. For instance, if sending an image of you with a bit of cake to 10,000 of your besties on Instagram is not your factor, then possibly you may be higher off with a branding technique that as an alternative includes constructing deeper extra significant relationships that in flip can result in different deeper extra significant relationships.
By being who you really are your model will emerge way more naturally. And although some individuals could also be nice at faking authenticity, many potential prospects, shoppers, companions, or followers can sense when you find yourself being extra versus much less genuine. Plus, once you stay your self, each time somebody contacts you, you do not have to rapidly resolve whether or not you or your model ought to reply.