WIU to Now Supply MBA in Advertising
March 28, 2023
MACOMB/MOLINE, IL – – Western Illinois College will now provide a Advertising focus within the Grasp of Enterprise Administration (MBA) program, starting in Fall 2023.
“We’re excited to announce the brand new advertising focus within the MBA program at WIU,” mentioned Faculty of Enterprise and Know-how Affiliate Dean and MBA Director Tara Feld. “Advertising technique is critically essential to companies, notably in extremely aggressive markets, making certain model identification and robust buyer relationships.”
Advertising is a core operate of a company. In an more and more globalized, aggressive and technologically geared up enterprise and client world the place there’s a want for strategic, market-based decision-making, it has develop into ever extra important.
College students within the MBA program who consider Advertising will achieve a complementary set of industry-desired data and expertise for efficient market-based determination making. College students can choose programs from a number of specialised areas, together with cellular, advertising measurement, pricing, buyer relationship administration (CRM) and direct and interactive advertising and get publicity to the worldwide advertising enviornment. Moreover, college students can select to finish a advertising internship and an impartial research venture.
The Advertising program curriculum is market-driven and makes use of particular learning-enhancing methodologies, together with industry-offered micro-credentials, simulations and the event of cellular and Web-based purposes.
For extra info on WIU’s Advertising MBA program, go to wiu.edu/cbt/mba.
Posted By: College Communications ([email protected])
Workplace of College Communications & Advertising